Summary
Apollo Tyres Clinches Prestigious India Jersey Sponsorship Rights with ₹579 Crore Power Bid — In a monumental move that has electrified the sports and business world alike, Apollo Tyres has officially secured the coveted jersey sponsorship rights for the Indian cricket team. This landmark Apollo Tyres India jersey sponsorship deal is valued at a staggering ₹579 crore, marking one of the most high-profile sponsorship agreements in Indian cricket history. The Gurgaon-based global tyre giant’s record-breaking bid has not only showcased its brand power but also signaled a bold new era for Indian cricket’s commercial landscape.
A Record-Breaking ₹579 Crore Partnership
Apollo Tyres outpaced fierce competition from Canva (₹544 crore) and JK Cements (₹477 crore) to clinch this prestigious deal. The three-year contract covers 121 bilateral games and 21 ICC matches, translating to an estimated ₹4.77 crore per game. This massive figure comfortably surpasses the previous Dream11 sponsorship deal worth ₹358 crore, showing Apollo’s unwavering commitment to associating with the nation’s most beloved sport.
The Board of Control for Cricket in India (BCCI) had set a base price of ₹3.5 crore for bilateral games and ₹1.5 crore for ICC World Cup matches, yet Apollo Tyres’ winning bid went far beyond industry expectations. With this historic move, Apollo has reinforced its brand as a dominant force on the global stage.
Boost for Indian Cricket After Dream11 Exit
This sponsorship comes at a crucial time for the BCCI. The board was left without a jersey sponsor after the government banned all real-money gaming companies, leading to the cancellation of the Dream11 deal. Industry experts were initially skeptical about the BCCI’s ability to attract major brands amid this regulatory shift. However, Apollo’s bold entry has silenced all doubts and delivered a massive financial boost to Indian cricket.
WPP Media, a Mumbai-based marketing giant, played a pivotal role in evaluating Apollo’s bid and positioning strategy, ensuring that the company’s offer outshone its rivals.
First Appearance of the Apollo Tyres Logo on Team India Jerseys
Fans won’t have to wait long to see the new sponsor’s logo emblazoned on the iconic blue jerseys. The Apollo Tyres branding will debut during the India A vs Australia ODI series in Kanpur on September 30, October 2, and October 5.
Following that, the sponsorship will officially launch on the international stage during India’s two-Test home series against the West Indies beginning October 2. The brand will then be showcased during India’s high-octane white-ball series in Australia, offering Apollo massive global exposure.
A Strategic Global Branding Move
Apollo Tyres, which already has a strong presence in over 100 countries, has leveraged this sponsorship to reinforce its brand identity on a global scale. Cricket is India’s most-followed sport, and associating with the Indian team offers unparalleled visibility. This strategic alliance positions Apollo as not just a tyre manufacturer but as a trusted, dynamic, and world-class Indian brand ready to conquer new markets.
Conclusion
Apollo Tyres’ ₹579 crore India jersey sponsorship deal is more than just a corporate agreement — it’s a statement of ambition, strength, and national pride. By outbidding major global brands, Apollo has demonstrated its vision to align with the heartbeat of India — cricket. As Team India prepares for a jam-packed calendar of 142 matches over the next three years, Apollo’s bold move ensures its brand will shine on the world’s biggest sporting stages.
With this historic partnership, Apollo Tyres has truly rewritten the playbook of sports sponsorship in India.
Note: All information and images used in this content are sourced from Google. They are used here for informational and illustrative purposes only.
Frequently Asked Questions (FAQ)
What is the value of the Apollo Tyres India jersey sponsorship deal?
Apollo Tyres has secured the India cricket team’s jersey sponsorship rights with a record-breaking bid of ₹579 crore for a period of three years.
How many matches are covered under this sponsorship deal?
The deal spans a total of 142 matches, which includes 121 bilateral games and 21 ICC matches.
Which companies competed for the India jersey sponsorship rights?
Apollo Tyres won the bid by beating Canva, which offered ₹544 crore, and JK Cements, which offered ₹477 crore.
What is the per-match value of the Apollo Tyres sponsorship deal?
The estimated average value works out to approximately ₹4.77 crore per match, though this may vary slightly between bilateral and ICC matches.
What were the base prices set by the BCCI for this sponsorship?
The BCCI set the base price at ₹3.5 crore for bilateral games and ₹1.5 crore for ICC World Cup matches.
Why did the BCCI look for a new jersey sponsor?
The previous Dream11 sponsorship deal (₹358 crore) was annulled following a government order banning all real-money gaming companies, which left the Indian team without a sponsor.
When will the Apollo Tyres logo appear on Team India jerseys for the first time?
The Apollo Tyres logo will first appear during the India A vs Australia ODI series in Kanpur on September 30, October 2, and October 5, before featuring on the senior team jerseys in the two-Test series against the West Indies from October 2.
Who managed Apollo Tyres’ bid for the sponsorship?
Mumbai-based WPP Media oversaw Apollo Tyres’ valuation and helped structure the successful ₹579 crore bid.
How significant is this deal compared to previous jersey sponsorships?
Apollo Tyres’ deal is over ₹200 crore higher than the previous Dream11 deal (₹358 crore), making it one of the most lucrative sponsorship agreements in Indian cricket history.