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Cracker Barrel Unveils an exciting new chapter in Michigan this fall, combining fresh flavors, a powerful new logo, and a reimagined dining experience that balances tradition with modern appeal. As part of its highly anticipated “All the More” campaign, the iconic southern-style restaurant-store chain is bringing loyal fans and first-time guests an elevated taste of country hospitality.
This transformation includes the debut of the brand’s fifth logo design—a clean, text-forward look inspired by Cracker Barrel’s roots, along with a seasonal fall menu packed with comforting favorites and irresistible new flavors. From classic buttermilk biscuits to savory hashbrown casseroles and sweet butter pecan delights, the menu has been carefully crafted to celebrate the warmth and richness of southern dining.
By refreshing its interiors, updating its branding, and partnering with country music star Jordan Davis, Cracker Barrel is creating an experience that feels both nostalgic and new. For Michiganders, this means not just a meal, but a celebration of comfort, community, and authentic southern charm.
Cracker Barrel Unveils Fresh New Look
As part of its modern makeover, Cracker Barrel revealed a simplified new logo — the brand’s fifth redesign in history. This version removes the man sitting against the barrel, returning to a text-only style for the first time since 1977.
The design maintains Cracker Barrel’s signature gold and brown tones, rooted in the brand’s original barrel-inspired word mark. According to the company, the updated visuals symbolize heritage, warmth, and authentic southern hospitality. The refreshed branding will now be visible across menus, marketing materials, and remodeled stores nationwide.
Chief Marketing Officer Sarah Moore explained, “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”
The “All the More” Campaign with Jordan Davis
To celebrate its new chapter, Cracker Barrel partnered with country music artist Jordan Davis, who stars in its latest campaign. Davis said the restaurant has always felt like home — a place where the food is comforting, the pace allows you to slow down, and people treat you like family.
This campaign captures the essence of southern hospitality while highlighting new flavors, refreshed interiors, and exciting seasonal promotions.
What’s New on the Fall Menu?
Cracker Barrel’s fall 2025 menu introduces a range of sweet and savory options while keeping fan favorites like buttermilk biscuits and hashbrown casserole. Here’s a closer look:
Breakfast Specials
- Uncle Herschel’s Favorite: Two eggs, choice of ham, catfish, chicken tenders, or steak, served with southern sides.
- Sausage & Egg Hashbrown Casserole: A hearty double portion with Colby cheese, scrambled eggs, smoked sausage, peppers, onions, and biscuits.
- Bacon & Egg Hashbrown Casserole: Classic hashbrown layers with crispy bacon, eggs, and melted cheese.
- Butter Pecan French Toast Bake: Vanilla custard-soaked bread with cheesecake filling and praline streusel, served with bacon or sausage.
Lunch & Dinner Additions
- Herb Roasted Chicken with lemon herb butter sauce.
- Hashbrown Casserole Shepherd’s Pie, topped with sour cream and green onions.
- Slow-Braised Pot Roast, cooked with vegetables in savory gravy.
Sips & Sweets
- Butter Pecan Sticky Buns with praline topping.
- Cinnamon Roll Skillet, baked and topped with cream cheese icing.
- Brown Sugar Latte, available hot or iced.
- Wild Berry Tea, a refreshing fruit-flavored iced tea.
Special Deal: Free Side with Any Meal
To welcome guests this fall, Cracker Barrel is offering a complimentary classic side dish with any purchase on August 23–24, 2025, while supplies last. Each guest can enjoy a free side valued up to $3.99 per check with dine-in orders.
Cracker Barrel Locations in Michigan
With nearly 660 restaurants nationwide and 15 locations in Michigan, Cracker Barrel remains a favorite stop for travelers and locals alike. You can find Cracker Barrel in:
Battle Creek, Bay City, Belleville, Bridgeport, Brighton, Flint, Grandville, Jackson, Lansing, Monroe, Okemos, Port Huron, Roseville, Stevensville, and Traverse City.
Why This Matters
Cracker Barrel’s rebranding blends heritage with innovation, ensuring customers continue to enjoy southern comfort food while experiencing fresh design and seasonal flavors. By introducing a new logo, updated interiors, and a seasonal menu, the brand is reaffirming its commitment to quality, hospitality, and customer satisfaction.
Final Takeaway
The new Cracker Barrel fall menu in Michigan and its freshly redesigned logo prove that the beloved chain is embracing change without losing its roots. Whether you’re craving buttermilk biscuits, pot roast, or a butter pecan latte, this season promises to deliver comfort food with a modern twist.
So, if you’re looking to enjoy southern hospitality, seasonal flavors, and a brighter dining experience, Cracker Barrel’s Michigan locations are ready to welcome you this fall.
Note: All images used in this content are sourced from Google. They are used here for informational and illustrative purposes only.
Cracker Barrel New Logo & Fall Menu in Michigan – FAQs
1. What is changing at Cracker Barrel this fall in Michigan?
Cracker Barrel is refreshing its brand with a new simplified logo design, a remodeled interior style, and a fall-inspired seasonal menu. The company calls this initiative the “All the More” campaign, aimed at bringing fresh energy while staying true to southern hospitality.
2. What does the new Cracker Barrel logo look like?
For the first time in 48 years, Cracker Barrel has returned to a text-only logo. The new design keeps the brand’s gold and brown tones, rooted in the barrel shape and classic wordmark. It reflects a modern yet traditional look that honors the company’s origins.
3. What is the “All the More” campaign?
The “All the More” campaign is Cracker Barrel’s rebranding initiative featuring new food items, simplified store interiors, and a refreshed brand identity. The campaign also includes a partnership with country music artist Jordan Davis, who highlights the essence of comfort, family, and togetherness that Cracker Barrel represents.
4. What new seasonal menu items can customers enjoy?
Cracker Barrel is rolling out a rich fall 2025 menu that blends traditional favorites with new flavors. Some highlights include:
- Butter Pecan French Toast Bake with praline streusel.
- Herb Roasted Chicken topped with lemon herb butter sauce.
- Hashbrown Casserole Shepherd’s Pie with slow-braised pot roast.
- Sausage & Egg Hashbrown Casserole with melted Colby cheese.
- Sweet treats like Butter Pecan Sticky Buns and a Cinnamon Roll Skillet.
- Seasonal sips like the Brown Sugar Latte and Wild Berry Tea.
5. Where can I visit Cracker Barrel in Michigan?
Cracker Barrel operates 15 locations across Michigan. You can find them in: Battle Creek, Bay City, Belleville, Bridgeport, Brighton, Flint, Grandville, Jackson, Lansing, Monroe, Okemos, Port Huron, Roseville, Stevensville, and Traverse City.
6. When is the special free side deal available?
On August 23–24, 2025, Cracker Barrel is offering a complimentary Classic Side (valued up to $3.99) with any dine-in purchase. The deal is valid at all U.S. locations, including Michigan, while supplies last.
7. Why is Cracker Barrel rebranding now?
According to Cracker Barrel’s Chief Marketing Officer, Sarah Moore, the rebrand is about “honoring our legacy while bringing fresh energy, thoughtful craftsmanship, and heartfelt hospitality.” The company wants to modernize its look while keeping the warm, country hospitality it’s famous for.
8. Will Cracker Barrel’s traditional favorites remain?
Yes! While the menu now features seasonal specials, fan favorites like buttermilk biscuits, hashbrown casseroles, and farm-fresh scrambled eggs remain at the core. The rebrand is an upgrade, not a replacement.